OMO Child: The River and The Bush
A Film by John Rowe
SOCIAl IMPACT FILM CAMPAIGN
HUMAN RIGHTS & INDIGENOUS CULTURE
Individual study: Lu Gao
OMO Child is filmed by John Rowe over 5 years in the Omo valley of southern Ethiopia. For many generations, people in the Omo Valley believed some children are cursed and that these 'cursed' children bring disease, drought, and death to the tribe. The curse is called 'Mingi' and Mingi children are killed. Lale Labuko, a young educated man from the Kara tribe was 15 years old when he saw a child in his village killed and also learned that he had 2 older sisters he never knew who had been killed. He decided one day he would stop this horrific practice. John had no production company behind but decided to create a film to raise awareness about the killing of innocent children and how Lale set out to stop the killing. The present study focuses on how the film was globally distributed and promoted.
Meet the Director John Rowe
Former video games entrepreneur, now a globe- trotting photographer, is a co-founder of the San Diego- based nonprofit Omo Child Organization, devoted to saving children in the Omo Valley of Southwest Ethiopia
Interviewer: Lu Gao
This individual case study provides you the information about the film in terms of production and distribution, an overview of the campaign, and its outcomes/achievements. Moreover, it includes quotes and key Take-Aways from the interview with John Rowe. Last but not least, it gives you a comprehensive evaluation of the film campaign. If you are interested in the social issues (Human rights & Indigenous Culture), please feel free to view the report.
Social Impact Film Campaign Case Study Report - OMO Child
Lale Labuku, the protagonist of the film, now is a child advocate and co-founder of Omo Child Organization that rescues and takes care of Mingi ("cursed") children from the Omo Valley tribal region in Southwest Ethiopia. Please kindly take a look at the organization’s website and check out if you can help any of the children.
Thank you so much!