Academic Project

This showcases different cases studies and projects that Lu has accomplished for her bachelor's and master's degrees.

Business Analytics

Communication & Media

  • Hanfu Creators

    Individual Case Study on Social Media Influencer

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  • YouTube Vs Bilibili

    Analysis on which one provides better FVOD service?

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  • iQIYI SWOT Analysis

    A case study on the most popular streaming service in China

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  • Surveillance Capitalism

    • Hotel, Restaurant, Leisure

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Brand Marketing

 

Forever 21 Brand Rejuvenation

Forever 21 is a widely known fast fashion brand, yet the brand filed a bankruptcy in 2019, and it has been falling out of the US fashion retail market. This study focuses on rebranding F21 and it contains three parts which are product audit analysis, branding, and rejuvenation.

 
 
 

Retail Strategy

 

Retail Store Strategy

Prepared for clients from:

Kohl’s & Citadel Brazilian Jiu-Jitsu

 
 
 

“Every big accomplishment is a series of little accomplishments.”

— David Joseph Schwartz

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Graphic Designs